Notes from the deliverability lab.
Google Workspace vs Microsoft 365 for cold outbound: where each one wins
Workspace and M365 both work for cold email. They differ on cost, throttling behaviour, and partner economics.
Dedicated SMTP for cold email: when it is worth the upgrade
Dedicated SMTP is overkill for most senders and essential for some. Here is the volume threshold where the math changes.
JMRP and FBL explained: how to read complaint loops as a cold sender
JMRP and FBL are the only direct complaint signals Microsoft and Yahoo provide. Most cold senders never see them.
Reverse DNS (PTR) for cold email senders: what it is and when to fix it
PTR records are usually somebody else's problem. Here is when they become yours.
TLS 1.2 (and 1.3) for cold email: why opportunistic encryption matters
Mail in transit should be encrypted. Most providers enforce TLS 1.2 or higher. Here is the operational impact.
Mailbox warmup mechanics: what actually happens during the 14 days
Warmup is not magic. Here is what providers see and how they decide your reputation is real.
Managed DNS vs registrar DNS: which one to use for cold-email domains
A dedicated managed DNS provider is faster, more reliable, and more reportable than most registrar DNS. Here is the trade-off.
Managing 30+ cold-email domains without losing your mind
A portfolio of cold-email domains is an operational system. Here is how to track, renew, and rotate at scale.
Connect Instantly to your InboxLee mailboxes in 60 seconds
API-key sync, sending limits, daily caps. Step-by-step with screenshots-grade detail.
Connect Lemlist to your InboxLee mailboxes
API-key method and CSV fallback for Lemlist users. Includes daily-cap configuration and warmup notes.
